Mallomar Love

On a recent trip to Shoprite I discovered Mallomars.  An oldie but goodie.  I never would have thought to try one if I hadn't formed a mild addiction to Mallowpuffs when I was in NZ.  Actually, in all honesty, I think I loved Mallowpuffs more when I couldn't have them.  Mark started to bring them back to me from his annual NZ trips and their rarity made them taste that much better.  They really started to grow on me.  I found similar products here in America but they weren't as good until I found the Mallomar.
 
Last week I went to Shoprite only to discover Mallomars on sale for half off WITH an additional one dollar off coupon.  I bought two boxes.  I was tempted to buy more when I read the sign informing people they were a seasonal item and to not get upset if they weren't immediately available.  Are you kidding me?  A product people would get upset about being sold for basically 75% off? I already knew I would be back.

The history is intriguing (maybe not to all but junk food history fascinates me).  Apparently practically every country has their version as seen here.  The Mallomar was first sold in a store in West Hoboken NEW JERSEY.  Even today 70 percent of the supply goes to the NY and NJ area. The Mallomar is made in Canada and is the cookie that "comes out in the cold".  Back in the day the chocolate coating would melt so the factories only started to crank them out in September.  Modern technology has remedied this situation but Nabisco continues with it being a seasonal item as it originally was.  I like the idea.  We are so used to having everything readily available to us.  I like seasonal things to look forward to.  I like the dilemma of deciding how much of an item constitutes  a "hoard" -do I need to "stock up"?  Inevitably my hoard disappears within hours of a season ending but that is why there is always a new seasonal treat to draw me into its sugar evils.  So, thank you boxed smore Mallomars for providing me with a fall treat to accompany my candy corns. Yum.